About Tender - Trusted Custom Kids' Soft Furniture Manufacturer
Brand Philosophy
Gently Caring for Every Family
At TenderPlay, we are committed to creating a safe, comfortable, and joyful living experience for families with a gentle and innovative approach. Our products are more than just furniture—they are companions, bringing warmth and care to every interaction.
Long-Term Vision & Social Commitment
We are rooted in the present, driven by innovation to transform the traditional toy industry and lead the way in soft furnishing trends. Committed to social responsibility, we embrace sustainability and strive to bring positivity through our products, offering families healthier and greener living choices.
Product Development & Innovative Design Philosophy
Focus on Family & Growth
TenderPlay serves children, parents, and young adults who value quality living. We create warm, inviting spaces for families while offering unique soft furnishing options for those who appreciate design and craftsmanship.
Creativity & Play: Unlock Infinite Possibilities
We offer more than just products—we inspire a way of life and a unique approach to play. With versatile combinations and creative applications, our soft sofas encourage sensory exploration, nurture creativity, and become a stage for children’s boundless imagination.
TenderPlay was born from a deep passion for family warmth and innovation.
Brand Evolution & Trusted Partnerships
Rented a 1,500 square meter factory,established an e-commerce andproduction team, and startedOEM/ODM business.
Purchased 8 acres of factory buildings, independently developed "family soft ball pool", and entered the overseas market.
Passed BSCI/ISO certification,cooperated with NUBY for more than20,000 large orders, and the exportbusiness increased significantly.
Amazon orders soared, launched PlaySofa and modular soft play products,and developed compression technology.
Tenderplayful brand was launched tocreate the concept of"soft andinteresting family companionship".
Factory standardization upgrade,production capacity doubled,products passed CPC, EN71, OEKO-TEX certification.
Participate in the German K+JExhibition and the Hong Kong Toy Fair,and accelerate the brand's overseas expansion.
Open a new factory building of 11,000square meters, introduce automatedproduction lines, and increase bothproduction capacity and quality.
Enter international supermarkets suchas Walmart, Target, and ALDI, export tomore than 30 countries, appear in theABCKIDS exhibition in the UnitedStates, and continue to expand global influence.
Capturing Moments of Trust, Connecting Clients Worldwide
At TenderPlay, every handshake, every visit, and every photo tells a story — a story of mutual trust, shared values, and lasting partnerships. From Europe to North America, Asia to Oceania, we’ve had the honor of welcoming clients from all over the world to our factory. These captured moments are more than just pictures — they are the proof of genuine collaboration and growing friendships across borders.