Tender Brand Story - Soft Foam Furniture Crafted for Childhood Joy
Gentle Beginnings for Every Family's Beautiful Journey
Sixteen years ago, Tender was born from a simple yet unwavering belief:Every child deserves a childhood filled with love and gentle care.
As a mother of two, I deeply understand the importance of a safe, comfortable, and imaginative space in a child’s development. Every moment spent with my children has only strengthened my belief: truly meaningful products are those that fill a home with memories and laughter.
That’s why Tender was born.
We create soft children’s furniture using high-density foam and high-quality, eco-friendly fabrics— pieces that are not only safe and cozy, but also spark imagination. From ball pits and kids’ sofas to modular couches and soft climbing playgrounds,every Tender product is designed with gentle care and love for children.
Tender Sofa is one of our most iconic creations. But it’s more than just a sofa — it’s a play space, a bonding hub for families. With a modular design that allows endless combinations, Tender Sofa adapts to different ages and spaces, nurturing creativity and connection at the heart of your home.
At Tender, we believe
Safety
Safety is our foundation
Every product meets international standards like CPC and CE.
Sustainability
Sustainability is our promise
We use eco-friendly materials to help protect the planet for future generations.
Design
Design is our soul
We craft products that are not only functional and beautiful, but also full of joy and imagination.
From North America to Europe, from Australia to Japan and the Middle East, our products have found their way into more and more homes—becoming a soft, warm companion throughout countless children’s growing years.
At Tender, we don't just make products—we help shape lasting family memories with care and heart.
Looking ahead, Tender will continue to build on our manufacturing expertise and lead with the gentle power of our brand. Together with our global partners, we’re committed to creating a world that’s warmer, more imaginative, and filled with love—for every child.
Tender's Social Responsibility
Child safety guardian
Strictly implement international safety standards such as EU EN71 and American CPSIA, use non-toxic and environmentally friendly materials, and all products pass broken needle detection and drop tests to ensure that children are safe every time they touch.
Actively advocate the home safety design concept of "no sharp corners and no hard edges" to guide the industry's children's home furnishings to develop safer and softer.
Environmentally friendly and sustainable manufacturer
Use high-density recyclable environmentally friendly sponges and OEKO-TEX certified fabrics to reduce the burden on the environment;
Promote energy-saving production processes and lean typesetting to reduce material waste and contribute to green manufacturing.
Family companion advocate
Advocate the concept of parent-child companionship, encourage "less screens, more interactions", and encourage parent-child games and family integration in product design;
Invest in public welfare projects, donate children's sofas and soft toys to low-income or left-behind children and autistic children, so that more children can have their own little corner.
Employment supporter for women and mothers
Provide flexible working hours and humane management for mother employees;Recruit and train a large number of female workers, especially in fabric sewing, quality inspection and other positions, to create an equal and warm workplace environment.
Capturing Moments of Trust, Connecting Clients Worldwide
At Tenderplay, every handshake, every visit, and every photo tells a story — a story of mutual trust, shared values, and lasting partnerships. From Europe to North America, Asia to Oceania, we’ve had the honor of welcoming clients from all over the world to our factory. These captured moments are more than just pictures — they are the proof of genuine collaboration and growing friendships across borders.