Tender Brand Story - Soft Foam Furniture Crafted for Childhood Joy
Who We Are
Creating Better Play Experiences for Children Worldwide
From a Small Basement to a Global Kids Product Manufacturer
Tenderplay began in a small basement in 2013 with a simple idea:
Create safe, comfortable and imaginative products that children truly love.
At that time, we had:
• No large factory
• No automated production line
• No international customers
But we had one belief:
Children deserve products that support their imagination, not products limited by standard manufacturing.
Children Love Products That Encourage Creativity
We believe children don’t just need products.
They need spaces where they can explore, create and express themselves.
That is why Tenderplay focuses on:
✓ Open-ended play designs
✓ Safe and comfortable materials
✓ Creative kids furniture
✓ Custom soft play solutions
Because the best children’s products are not only used —they inspire imagination.
Creating Meaningful Moments for Growing Families
As a mother of two, I deeply understand the importance of a safe, comfortable, and imaginative space in a child’s development. Every moment spent with my children has only strengthened my belief: truly meaningful products are those that fill a home with memories and laughter.
That’s why Tender was born.
We create soft children’s furniture using high-density foam and high-quality, eco-friendly fabrics— pieces that are not only safe and cozy, but also spark imagination. From ball pits and kids’ sofas to modular couches and soft climbing playgrounds,every Tender product is designed with gentle care and love for children.
Tender Sofa, Tenderplay’s signature modular play couch collection, is designed for both family relaxation and open-ended play. But it’s more than just a sofa — it’s a play space, a bonding hub for families. With a modular design that allows endless combinations, Tender Sofa adapts to different ages and spaces, nurturing creativity and connection at the heart of your home.
How Space Shapes a Child’s Growth
Soft, safe and open-ended play space gives children the freedom to explore, express themselves and create with confidence.
Encourages Exploration
Soft, safe play spaces inspire natural curiosity and discovery.
Supports Self-Expression
Open spaces encourage confidence and self-expression.
Creates a Sense of Security
Warm surroundings help children feel safe and comfortable.
Encourages Natural Movement
Free play supports natural movement and active exploration.
Builds Creativity
Flexible spaces inspire imagination and creative thinking.
A soft, safe and open space helps children explore more freely, express themselves more confidently and create without limits.
At Tender, we believe
Safety
Safety is our foundation
Products can be tested to applicable EN 71, ASTM F963, CPSIA, and CE requirements.
Sustainability
Sustainability is our promise
We use eco-friendly materials to help protect the planet for future generations.
Design
Design is our soul
We craft products that are not only functional and beautiful, but also full of joy and imagination.
Safe Materials
Comply with international safety standards:
From North America to Europe, from Australia to Japan and the Middle East, our products have found their way into more and more homes—becoming a soft, warm companion throughout countless children’s growing years.
At Tender, we don't just make products—we help shape lasting family memories with care and heart.
Looking ahead, Tender will continue to build on our manufacturing expertise and lead with the gentle power of our brand. Together with our global partners, we’re committed to creating a world that’s warmer, more imaginative, and filled with love—for every child.
Tender's Social Responsibility
Child safety guardian
Strictly implement international safety standards such as EU EN71 and American CPSIA, use non-toxic and environmentally friendly materials, and all products pass broken needle detection and drop tests to ensure that children are safe every time they touch.
Actively advocate the home safety design concept of "no sharp corners and no hard edges" to guide the industry's children's home furnishings to develop safer and softer.
Environmentally friendly and sustainable manufacturer
Use high-density recyclable environmentally friendly sponges and OEKO-TEX certified fabrics to reduce the burden on the environment;
Promote energy-saving production processes and lean typesetting to reduce material waste and contribute to green manufacturing.
Family companion advocate
Advocate the concept of parent-child companionship, encourage "less screens, more interactions", and encourage parent-child games and family integration in product design;
Invest in public welfare projects, donate children's sofas and soft toys to low-income or left-behind children and autistic children, so that more children can have their own little corner.
Employment supporter for women and mothers
Provide flexible working hours and humane management for mother employees;Recruit and train a large number of female workers, especially in fabric sewing, quality inspection and other positions, to create an equal and warm workplace environment.
Capturing Moments of Trust, Connecting Clients Worldwide
At Tenderplay, every handshake, every visit, and every photo tells a story — a story of mutual trust, shared values, and lasting partnerships. From Europe to North America, Asia to Oceania, we’ve had the honor of welcoming clients from all over the world to our factory. These captured moments are more than just pictures — they are the proof of genuine collaboration and growing friendships across borders.