We not only Manufacture, but also Design
We not only manufacture, but also excel in design. Tenderplay boasts mature structural R&D capabilities and experience in proposal implementation, providing clients worldwide with one-stop design services, from ideation to prototype.
Our designs are aesthetically pleasing, user-friendly, and even more fun—integrating play, growth cadence, and commercial efficiency to help clients quickly launch engaging children's software products.
Our Core Design Capabilities
Modular & Structural Innovation
We specialize in developing versatile structures:
Foldable, modular, and transformable designs—each product comes with built-in “play value” and functional features.
Every shape follows a clear design logic—not just for stacking, but to inspire exploration.
Children can build, create, and truly play with the product on their own.
Cost-Effective Engineering Design
We don’t just design products that “look good”—we focus on designs that are easy to manufacture and cost-efficient.
Extensive knowledge of materials and production processes, turning creative ideas into scalable solutions
Built-in cost awareness: structures designed to minimize fabric and foam waste
Strong capability in optimizing clients’ existing designs to reduce production costs
While many designers only “draw without counting costs,” we ensure the concept is both practical and budget-friendly
Child Growth-Informed Design
We understand children’s needs at different stages of growth—movement, emotions, sensory input, and cognition—integrating these factors into structure and proportions.
Rooted in sensory integration, emotional regulation, and autism-friendly design concepts,
our products are not just toys, but developmental tools,
adaptable to various settings such as bedroom corners, sensory training areas, or calming spaces.
Color System & Trend Integration
We have developed an exclusive color palette system tailored for children’s products, combining Western aesthetics with the psychological needs of different age groups.
Clients can select primary and secondary colors, and we provide rendering visuals of the combinations.
Our palette supports diverse market preferences—Scandinavian minimalism, French pastel tones, or American neutral styles.
The colors are not only visually appealing but also designed to support emotional regulation.
Proposal + Sample Execution
We can quickly provide upon client request:
Sketches, structural drawings, styling concepts, and 3D renderings
Sample development within 7–15 days, with video demonstrations or iterative revisions available
A single proposal ready for multiple uses: investor presentations, product listings, or marketing shoots
Visual Content Collaboration
we help clients launch quickly, we provide basic photography services:White background product shots (optimized for Amazon and other e-commerce platforms)Lifestyle images / video materials (optional)Seasonal launch photography plans for synchronized product releases.
Design IP Support & Patent-Ready Development
We hold multiple structural and design patents across ball pits, kids’ sofas, and modular combinations, with extensive expertise in patent-driven design.
Market Insight & User Research
Able to capture customer needs and industry trends accurately through market research, user interviews, and competitor analysis.
Focus on data-driven decision-making to ensure product design aligns with the real pain points of target users.
Customization Process
STEP 1
Requirement Consultation
We engage in in-depth discussions to understand your specific needs and expectations, including product style, functionality, color, and material preferences.
STEP 2
Design Proposal
We provide a tailored design plan, including initial sketches, 3D renderings, and a detailed concept brief.
STEP 3
Sample Confirmation
We produce a sample for your review of appearance, structure, function, and details.
STEP 4
Production & Manufacturing
Upon sample approval, we move into mass production, utilizing our in-house factory and automated production lines (e.g., smart cutting, compression technology) to ensure precise execution.
STEP 5
Quality Inspection
Strict quality control is conducted throughout production and before shipment to ensure all products meet safety and quality standards.
STEP 6
Delivery & After-Sales Support
Timely delivery is ensured, along with comprehensive after-sales service, including product warranty, usage guidance, and issue resolution.
Our Design Process
STEP 1
Understand Needs
STEP 2
Provide 1–2 sets of sketches and structural suggestions
STEP 3
Issue 3D renderings or combined simulations
STEP 4
Mass Production
STEP 5
Compliance Delivery
Selected Design Cases
American maternal and infant e-commercebrand
Theme: Multi-Functional Modular Sofa
Designer: James Brown (USA)
Design Positioning: Combines modern lifestyle needs, designing modular sofasthat cater to urban Family demands, oFfering both comFort and Flexibility withmultifunctional capabilities.
European baby product brands
Theme: Modular Soft Play Blocks
Designer: Evelyn Hart (USA)
Design Positioning: Specializes in modern and functional Furniture design, with aFocus on creating safe and stylish play solutions For children.
American maternal and infant e-commercebrand
Theme: Scandinavian Minimalist Lounge
Designer: Lars Svensson (Sweden)
Design Positioning: Based on Scandinavian minimalism, emphasizingFunctionality and simplicity, creating comfortable and relaxing spaces Formodern homes.
American maternal and infant e-commercebrand
Theme: Adaptive Kids Furniture
Designer: Jane Smith (UK)
Design Positioning: Combines creativity and practical functionality, designingchildren's furniture that adapts to growth needs and offers a modern aestheticfor parents and children.
American maternal and infant e-commercebrand
Theme: Eco-Friendly Playroom Set
Designer: Sophie Lee (Australia)
Design Positioning: Focuses on eco-friendly materials, providing safe,sustainable, and multi-functional play items and furniture, creating a green andhealthy environment For children.
Data recording and tracking
Have a design idea? Not sure how to implement it? Let us help you turn your drawing into a product, and your idea into a bestseller.