About Tenderplay - Custom Kids Soft Furniture Manufacturer
Brand Philosophy
A Kids Soft Furniture Factory Built on Trust Since 2013
At TenderPlay, we are committed to creating a safe, comfortable, and joyful living experience for families with a gentle and innovative approach. Our products are more than just furniture—they are companions, bringing warmth and care to every interaction.
Long-Term Vision & Social Commitment
We are rooted in the present, driven by innovation to transform the traditional toy industry and lead the way in soft furnishing trends. Committed to social responsibility, we embrace sustainability and strive to bring positivity through our products, offering families healthier and greener living choices.
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Product Development & Innovative Design Philosophy
Core Competence · Safety
Safety-First Manufacturing — What Professional Buyers Actually Check
In the kids' furniture industry, safety is not a marketing line — it's the baseline. Most buyers only look at the product surface. But professional B2B buyers, the ones who've been burned before, always check what's underneath.
The 6-Point Safety Checklist Serious Buyers Use
At TenderPlay, our manufacturing system is built to answer "yes" to every one of these.
Behind the Product: Our Factory Safety Infrastructure
Real safety starts at the factory floor, not the product label. Here's what we've invested in so every kids' floor bed, play couch, ball pit and foam sofa leaves our workshop the way it should.
Complete Fire Protection System
A full-coverage fire safety management framework across every workshop.
Underground Fire Reservoir
An independent water source — a second line of defense that never depends on municipal supply.
Workshop-Wide Sprinkler System
Full-coverage automatic sprinklers with rapid-response fire suppression.
Smart Smoke Detection
Sensor-based smoke detection with first-alert warning across all zones.
Standardized Production SOPs
Every step traceable. Every batch documented. Every operator trained.
The greatest responsibility of a kids' product company isn't selling more — it's being accountable to the children who use them.
What We Make: Custom Foam Floor Beds, Play Couches, Ball Pits & Kids Sofas
TenderPlay serves children, parents, and young adults who value quality living. We create warm, inviting spaces for families while offering unique soft furnishing options for those who appreciate design and craftsmanship.
OEM/ODM Custom Kids Furniture — From Design to Delivery
We offer more than just products—we inspire a way of life and a unique approach to play. With versatile combinations and creative applications, our soft sofas encourage sensory exploration, nurture creativity, and become a stage for children’s boundless imagination.
TenderPlay was born from a deep passion for family warmth and innovation.
Brand Evolution & Trusted Partnerships
Rented a 1,500 square meter factory, established an e-commerce and production team, and started its OEM and ODM business.
Purchased 8 acres of factory buildings, independently developed "family soft ball pool", and entered the overseas market.
Passed BSCI/ISO certification,cooperated with NUBY for more than20,000 large orders, and the exportbusiness increased significantly.
Amazon orders soared, launched PlaySofa and modular soft play products,and developed compression technology.
Tenderplay brand was launched to create the concept of"soft and meaningful family companionship".
Factory standardization upgrade,and production capacity doubled,products passed CPC, EN71, OEKO-TEX certification.
Participate in the German Kind + Jugend Exhibition and the Hong Kong Toy Fair,and accelerate the brand's overseas expansion.
Open a new factory building of 11,000 square meters, introduce automated production lines, and increase bothproduction capacity and quality.
Enter international supermarkets such as Walmart, Target, and ALDI, export tomore than 30 countries, appear in the ABC KIDS exhibition in the UnitedStates, and continue to expand global influence.
Capturing Moments of Trust, Connecting Clients Worldwide
At TenderPlay, every handshake, every visit, and every photo tells a story — a story of mutual trust, shared values, and lasting partnerships. From Europe to North America, Asia to Oceania, we’ve had the honor of welcoming clients from all over the world to our factory. These captured moments are more than just pictures — they are the proof of genuine collaboration and growing friendships across borders.